Glass design still remains sober with simple lines while decoration further enhances its personality and stamps it as belonging to a brand. The offer to consumers is extremely rich, probably too much for them to find their bearings. That is why brands are now looking to stand out from one another, more than ever. The multiple possibilities afforded by finishes contribute greatly to empower the creativity of market actors. The latter are constantly urging industrialists to find forever new technologies to obtain even more innovating effects.

If silk-screen painting remains a classic in decorating techniques, it has now been developed and perfected greatly with the advent of digital machines that can scan very quickly, very precisely and regularly.
The tendency to colour glass is also very strong: colouring glass in the mass or by lacquering, the range of the palette is infinite. Almost one bottle out of two is coloured today, whereas ten years ago, one out of five bottles was coloured. Reds – pinks – purples strongly marked 2003-2004 and the year to come will probably see a shift toward purples – blues – aubergines.

Another fact of these last couple of years: glass is accessorised. Whether it be a ring, a metallic plate or a piece of plastic, the addition of an extra element seems to the growing trend.

2005 promises to be a year rich in novelties and creativity: market offer is growing wider and renewing itself… Spring will be the best period to reveal new launches.